The Introduction

Dom Dolla$ is a luxury jeweler and creative visionary building a culture, not just a brand.
Rooted in Puerto Rican and Ecuadorian heritage and shaped by years of leadership in the hospitality world, Dom brings an elite eye for detail, bold design instincts, and an unshakable commitment to craftsmanship.

What started as a passion for creating standout urban and hip-hop–inspired pieces has grown into a full jewelry experience—one that blends luxury, culture, and legacy in every custom design. From iced-out statement pieces to symbolic pendants that tell a story, Dom creates jewelry meant for hustlers, dreamers, and icons—those who live loud, move with intention, and carry their history with pride.

Every piece is built to last. Every detail is personal. Every design is crafted with the same precision and leadership Dom has carried throughout his career: being proactive, elevating quality, and putting people first.

This isn’t just jewelry. This is legacy you can wear.